If we can position and package ourselves in the way to sell to that particular buyer and price competitively, the odds are that we will get work. Lots of it.
The model generates results. In fact, so well that Ryan Lawler reports in Tech Crunch that Elance-oDesk recently received an additional $30 million in funding. Then, why aren't more Baby Boomers hunting to make a living through these online marketplaces? I have interviewed those who are hesitating. Here are the key reasons why they are not at least experimenting with this option.
Waiting for that full-time job with benefits to come through. Maybe it will come through. But meanwhile they could be earning a buck as a free agent.
Those placing the ads want you to work for peanuts. Some do. There's a learning curve to figure out what opportunities to respond to. One organization in China wanted me to do personal finance articles for about $2 a pop. I can smell that kind of deal now continents away.
Feeling a lack of professional dignity. Get real. We are in the second industrial revolution. Read the novels of Charles Dickens who chronicled the first industrial revolution. It wasn't pretty then. It isn't pretty now.
Sifting through the assignments takes a lot of time. Actually, you are acquiring the ability to discern what opportunities are a fit for you and which aren't. Yes, at the end of the rainbow is the gift of professional self-awareness.
In short, we Baby Boomers have to get the hang of hunting for work in new ways. Sure, we can leverage the old ones. But we can't ignore the digital marketplaces. In a sense they are 21st century bazaars.