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For SuperBowl XLVI, those 30-second commercials costing an average of $3.5 million will just be the platform for much more extensive marketing and messaging. Much of all the rest will happen through social media, online video, and smartphone apps. This will not the viewing experience your father and you had years ago.
I deconstruct the new kind of commercial outreach for financial information powerhouse Motley Fool. Here you can read all about it.
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