Several months ago, "they" let me into the grapevine at the 1400 unit complex where I and feline buddy Jason bunk. Business couldn't be better. All I have to do is show my deep appreciation for the gossip being shared or contribute a nice bit myself. Leads for new business come my way, immediately, through email, and via the old-fashioned phone.
Gossip in person is the ultimate bonding mechanism. Maybe I have been investing too much time in new business development via social media.