I'm 68. One reason I am among the growing number of those over-65 on Facebook is because self-employment can be isolating. There's even a temptation to take on a partner (despite all the research against it) to add a social element to my work life. So, I log into Facebook at least four times a day.
Another reason is that it's a multi-generational connector. We can bypass all the supposed conflicts among the four gens in the workplace. That opens the door, at least for those interested, in how members of each gen see the world. That helps my business.
A third reason is that it's gossip handed right to us. No longer do I have to tap my network to find out anything, at least in the circles which mean something to me.
So, it's no surprise that we over-65 are the ones starting accounts on Facebook and keeping them up-to-date while teens find them increasingly less relevant to their lives. That's what the Pew Center for the Internet and American Life confirmed today. Here you can read about that study and its implications in the WASHINGTON POST.