Read Tech Crunch and Mediabistro. What you see is that the world of startups and tech businesses, while exciting, is extremely volatile. Patch the hyperlocal site started by AOL and Zynga the online game company have just laid off in triple digits. Those cut off from employment will have to scramble to find other ways of making a living. Some will land on their feet. Others may add to those who never quite get the hang of figuring out how to manage a career. That sense of being lost may entail drifting from startup to startup, hot tech company to hot tech company.
We Baby Boomers have an edge in making a stable living. That's because when we came of professional age we learned how to deal with The Establishment. For example, we developed the know-how of getting jobs at GM and, when Corporate America downsized, getting business from clients who would be around tomorrow.
Probably the most important lesson we learned was: Know our place. The power was with those who signed our check. The image wattage came from them and it was up to us to maintain a low profile.
Of course, I have tried other ways. I have presented myself as cool to prospects. That did bring in some business. Overall, though, the lucrative accounts have come from being a vendor who understood how The Establishment operates.