What employers want to hear is what you can do for them right now. That's exactly what this 52-year-old expert in commercial real estate figured out how to do. And, after searching for a better job for 19 months he landed a plum.
Before he got it what employers needed, he was wasting their time in interviews discussing his background. He failed to connect the dots for them between his experience and skills and accomplishing what had to get done in the present. Yes, he had to first zero in on what was required for the company to grow. Then hammer his role in creating that growth.
That same mindset shift is helping me close on well-paying assignments in communications. I have gotten it that I have to provide prospects with a snapshot of how they will be positioned after I complete the job for them. No, they don't want to hear about my awards, my philosophy of social media, or how I made the leap from print to digital. What's music to their ears is: Here's what I can get done for you.