A week ago, a headhunter contacted me. Yes, "at my age." It was for a full-time position here in Tucson, Arizona. To that executive search firm, the fit looked potentially great since there would be no relocation cost and emotional trauma. However, I told the interviewer that I was not able to pursue an opportunity which was entirely onsite. That was that since the specs were not negotiable.
This Wednesday, another executive search firm will be interviewing me about a full-time telecommuting opportunity. I will be all-ears. The assured income would be a blessing. For consultants such as myself, marketing is consuming more of our money, time, and creative energy.
The result of this week's interview is not the point of this post. What is relevant is that talent remains marketable. No matter our age. What has helped my particular brand of talent get noticed has been my blogging. Here and here are my other two award-winning, syndicated sites.
The message blogging communicates is I am on-trend with social media. I didn't stop learning in the 20th century.
Small businesses and aging colleagues ask me all the time: Does blogging have enough of a return on investment to focus on that kind of promotional initiative?
My answer is: That depends. There are myriad ways for us to establish our brand and to get attention for it. Blogging has panned out for me. But others invest themselves in participating in LinkedIn communities, maintaining an engaging presence on Facebook, and creating videos to post on YouTube.
It's only by experimenting that we discover our perfect fit with promotional tools available.