The help-wanted ad for a ghostwriter for blog posts and articles had a brief note at the end. It indicated that the expert on X welcomed the applicant's opinion on a political situation.
I thought to myself: As a ghostwriter, my opinion is not relevant. And it does not create value for the author whose name will appear on the published material. So, instead of providing my opinion, I explained that I had learned in the business to focus solely on understanding and communicating the author's point of view.
Yes, it was a risk. But it differentiated me from the other applicants. The author replied immediately. She said that in all her publishing life I was the only one who had answered in that way. She asked me to submit my price list. Time will tell if I will be able to close the sale.