That has happened because of what I call "The Facebook Effect." Succeeding professionally requires we connect on a deeply human level. One of the platforms for that is our Facebook page. Others range from our blog to Paid Search.
So how can we manage that very personal aspect of networking? Here are 6 tips.
Figure out what we are personally passionate about. Those could be multiple. For example, ecommerce expert, Paul Chaney, is intensely engaged with capturing the beauty of the south in photography, recording his grandchild's milestones, and sharing a commitment to conservative values. Every time Chaney communicates in all formats, in all mediums, we experience that as authentic.
Don't play numbers game. "Am I being excessive on Facebook?" That's what clients and newbies to social networks ask me? That might have been an issue years ago. Currently, there is no such entity as overdoing it on Facebook, Twitter, LinkedIn, et al.
So, stop counting how many times you post on your Facebook page. All that counts is the quality of the connection. Marketing communications expert and foodie, Marianne Richmond, has established her online presence with minimal points of contact. Because she had made herself part of our lives, we did follow her frequent postings recording her journey from St. Louis, MO to her new home in California.
Celebrate others. What strengthens points of connection is focusing on others. The U.S. Hispanic Chamber of Commerce champions entrepreneurs such as Nina Vaca on its Facebook page. Lawyer Michele Jaworski celebrates animals.
It was revered saint, Francis of Assisi, who hammered the importance of self-forgetting. Here is his iconic prayer, which the late Mario Cuomo recited at the Democratic National Convention.
Thank followers. One could play around with the existential issue: Do you exist on Facebook if no one is reading your material? The reality is that you don't. Social networking is interactive. That's why we have to thank those who enter our e-space.
In addition, the authenticity of their involvement with us directly shapes our own ability to connect in a deep manner.
Be positive. Research shows that positive messaging has more impact on Facebook than negative. Yes, in a sense, we might think about it as a type of Happy Valley.
But, of course, we can share grief, disappointment, even rage. Chaney allowed us into the family mourning when the dog died.
We can also ask for input on what s keeping us stuck. For instance, I posted about my difficulty in encountering old friends. Somehow when I am talking with them on the phone, I revert back to the person I had been and don't want to be any more.
I need to find out if this is a failing in me or is the syndrome more universal? Any insight? Please friend me on Facebook or contact me by email (firstname.lastname@example.org.
Take the time-out. Being social consumes plenty of energy. That's why so many of us who still go to a workplace daily isolate on weekends. If we aren't in the mood to be social, then don't even attempt it.
For all of us who remain professional players, at 50, 60, 70, 80, and 90, The Facebook Effect shapes our success. The few whom I know who are ducking that reality are floundering. They can't find their footing in an era that is almost totally digital.