There used to be a saying among the ambitious in communications: I can write my way out of Warren, Ohio or Tucson, Arizona. And many of them did. They landed solid jobs or lucrative freelance careers in New York City.
Now, the meme has become: I am going to credential my way out of New York City.
Those declaring this have had good careers, at least so far. But then ...
There have been multiple layoffs in a relatively short period of time. Simultaneously, the ethos in the workplace is palpable: You are glut. We can replace you with someone better, cheaper, and younger.
They know someone who was injured in the Hoboken train crash and they have been stranded in Grand Central during power outages.
Their property tax for a modest house in a Connecticut suburbs is $21K.
The mundane epiphany is that they have to credential their way out of New York to a work situation which is less problematic.
That usually requires positioning and packaging themselves as attractive to employers and clients outside New York. The resume, the cover letter, the presence in interviews all have to be different than what played in the New York Metro Area.
Several colleagues are attempting that.
My recommendation: Analyze the tone and requirements in the job descriptions in the help-wanted. Usually they will have to ramp down the aggressiveness. Present themselves in terms of "we." Not the fiercely individualistic Ayn Rand persona. And, they have to learn patience. Decision-making is less urgent in places like Austintown, Ohio, where I now operate my communications boutique.
How many will succeed?
That's the rub. The New York careerist is hard to rebrand. One colleague has flown to myriad interviews, with no offers. The challenge is that he has become hardwired for The Me. Not The We. Work outside New York Metro is not structured for starring roles.
Stuck? Contact Jane Genova for complimentary consultation on making all your marketing communications effective (email@example.com).