From the get-go, those screening the cover letters are searching how to toss most of them. So, don't give them any excuse to eliminate your cover letter from serious consideration.
That's why you never state in the cover letter what you will not be able to do. For example, the ad specifies that knowledge of Photoshop is useful, but not required. If you are experienced with Photoshop, yes, indicate that. You have an edge.
But suppose you don't know, at least not yet, Photoshop. It's not in your self-interest to state that.
No, it's not helpful to confess that you don't know Photoshop but will learn it on your own. Why that will operate against you is that it introduces a negative into the narrative. So, don't attempt to show your initiative in that way.
And, if you have negatives, it's your responsibility to spin those into positives in the cover letter. For example, you were laid off. Position and package that as a positive by stating that since the lay off you have headed the Girl Scouts' annual fundraising campaign. So far, you have exceeded last year's pledges by 23 percent.
Any and all negatives set up red flags in the current highly competitive job market.
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