But, in this scary economy, more employers and prospects for our services demand it. No doom-and-gloomers, thank you. Pessimism is contagious. That's what researchers on mirror neurons proved.
From the get-go, you have to hammer your can-do attitude. That begins with the cover letter. One increasingly popular tactic is to leverage the meme of gratitude. The tone is: I have been blessed in my career. And, my mission is to share that good fortune with your organization.
Wrong: When my law degree didn't pay off in a good job, I entered a management training program for food company X . I got as much done for it as I could, given the limited budget.
Right: I have been blessed. I leveraged my law degree to keep the highly regulated food industry on the right side of compliance - and creating customer trust in our safety measures. Here is a list of recent accomplishments.
Not that you want to come across as the Happy Valley. After all, it's a dog fight both in business and non-profits. The ideal tone to strive for is optimism, based on what you have already accomplished for other employers or clients.
Approach your search-for-work marketing materials as A/B/C testing. Keep experimenting, even if you are at the top of your game. Games keep changing - fast.
Stuck? Contact Jane Genova for complimentary consultation on making all your career communications effective (firstname.lastname@example.org).