Fidel Castro is dead at age 90. Despite the reality that his empire was small - 11 million souls - Castro's national and global power was big. For example, he could and often did unhinge America's presidents. Here is the coverage the Drudge Report links to from The New York Times.
Now, as we know, Castro's model for leadership is totally 20th century. His long speeches, full of sound and fury, came to signify nothing. Professional scriptwriters like myself wondered if his thugs paid people to come and be the long-suffering audience.
The new kind of guerrilla leader is, of course, Donald Trump. He rose to power through the element of surprise, just like guerrillas do in their kind of warfare. Those analyzing Trumpism have concluded that following traditional playbooks in politics will get you one thing: a humiliating loss in an election that was watched globally.
That's politics. In business, those of us who are alert got it: Be bold in our marketing and selling strategies. That is not new, Guerrilla marketing has been around a while. What is fresh is our conviction that we have to become totally opportunistic.
As with Trumpism in politics, in business our signature has to be: surprise. Those who don't or can't surprise will be sidelined to second-tier players. Eventually, they will vanish off the radar.
That's the game going into 2017: Watchers watch what we will do next. That's the way to get media attention and close sales.
The world has changed. Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (email@example.com).