The way to reduce the bounce rate in content is to make it interactive.
Readers are more apt to stick with the article and not start surfing for something more compelling if you give them something to do.
The Drudge Report conducts polls.
Abovethelaw (ATL) poses a provocative question, then has the reader click for the answer.
Well, today's interactive feature on ATL concerns the Everyman topic of medical malpractice lawsuits. The author, Kathryn Rubino, tells us that only 25% of those pan out. But those which do are lucrative.
Then the question posed is: What niche in medicine is most vulnerable to lawsuits? Click. The answer is neurosurgery. Here you can read Rubino's piece.
My hunch is that anything to do with medical malpractice litigation is clickbait. Everyone has a story related to that.
At the top of the list are the tort reformers. They contend the bulk of those lawsuits have no merit, create the phenomenon of defensive medicine and are driving up the cost of medical care.
Then there are those who perceive themselves victims of alleged negligence. Most of them will simply rant. Some will consult a lawyer. When they are informed that they might have to pony up a "down payment" and maybe even the cost of discovery, they back away.
Those are individual suits. There is also the option of a class action one.
Those who do push ahead in individual or class action lawsuits might turn back at the next fork in the road. That's having the medical provider's peers testify there was negligence. Good luck.
Those who see it through may or may not win. As Rubino documents, only 25% of those lawsuits result in damages awarded to the victim. In a class action those damages will have to be divided among the victims and the lawyers' fees paid. The monetary result may be much less than a windfall.
The third group enmeshed in medical malpractice litigation are the medical providers themselves. The process usually destroys them emotionally. If they lose the trial and even if they appeal it is often difficult for them to continue to practice medicine. Or get any job involving healthcare. An acquaintance finally found a college teaching position.
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