Baby Boomers determined to keep working ask me that all the time. The bottom line is: Will investing time in blogging "get me anything?"
Well, the answer is: That depends.
Those willing to understand how to attract eyeballs to the blog, stay current with the myriad shifts in social media and, most of all, stick with it can:
Enhance your brandname. Search engines like blogs.
Expand your network. You are joining in the global conversation in a thoughtful way. Blogs are long form. That means you have the space to develop and present your messaging in ways that short form like Twitter can't.
Develop new business. Yes, you can leverage blog posts as platforms for your Call To Acton (CTA).
Create links to use in applying for jobs and contract work and pitching for new business. Links showcase that you are in the game. No one should go linkless into the labor marketplace.
Provides opportunity to invite those on your network to post guest pieces. That deepens your relationships. There is that adage in the communications industry: The way to the heart is through the ego.
Can become a paid influencer. If your blog takes off, you can be paid to give exposure on it to organizations, brands and individuals.
But, one more issue you have to consider is this: Will blogging provide the kinds of commercial advantages that you cannot gain access to through other social mediums and networks? You might be a genius on LinkedIn. Or Facebook.
There are many choices available for self-promotion. The smart approach is to experiment with all of them. What you ask yourself is: Can I stick with this?
Place your sponsored content and links on Jane Genova's syndicated sites.
Inbound links range from Bloomberg to Bing to AOL.
High rankings on Google.
Complimentary Consultation firstname.lastname@example.org.