The current headline focuses on business - specifically the promotions part.
The news is: During the 66 Superbowl commercials the hashtag seems to have died.
Social might not be how marketers are going to position and package their products and services so much anymore. Social platforms such as Twitter and Facebook may be more and more for only personal use.
Here is the Daily Mail coverage which Drudge links to. And we ask: Were the hashtag and social in general fads, not marketing trends?
Marketing Land did a study of the 66 Superbowl commercials. What it found was that only 30% had a hashtag. In 2014, 57% did. Instead, 41% of the commercials directed viewers to the organization's website URL.
Business has the loudest voice in the room, at least in the long term. Trumpism can't maintain its high decibel level forever.
Currently, business seems to saying that it is finishing up with hashtags. Popularity was fun. But now it's back to the more direct job of selling. And that starts on the website.
Another finding by Marketing Land is that in all the commercials there were only 5 mentions of Twitter and 4 of Facebook. So much for the assumption that business is social.
Could it be that social has not proved out as an effective enough strategy for marketing? Will social be relegated to the purely personal? Check Facebook if you want to hear about my son's baseball game. But go directly to my website if you want to download the 15%-off coupons.
Takeaway: Small business has to factor in what the big players are doing in promotions.
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