That's so much the situation that the panel on last night's "Gillmor Gang" speculated if Trumpism will be the death of advertising, as we know it. Those who break the code on how Trumpism gets so much media attention can replicate that. And, so, why purchase advertising?
The technology for this shift away from advertising is already in-place. There are self-publishing platforms Twitter, LinkedIn News and Pulse, Facebook including Live, Medium, SnapChat and blogs.
The hunger in the establishment media for page views also is growing. The sensational developments of Trumpism-like news are being picked up more and more. If journalists and editors want to keep their jobs they have to go with the provocative. The shocking headline has become commonplace.
So, where does that leave advertising? No one knows.
What we do know if that the impact of influencers has become what marketers seek. Increasingly, my three syndicated blogs (the others are here and here) are the platforms for paid links and more. Those approaching me for placement are from around the world, not just the U.S. There is more gross revenue in that than my creating content for clients. What line of business am I now in? Influence.
Marketers who are still in the era of "Mad Men" should pore over Edelman's Trust Barometer for 2017. Globally, the trust is in people. Influencers have become the new form of word of mouth credibility. Trumpism has plenty of influencers. They range from the wildly popular Drudge Report to new alt-right rock star Tucker Carlson on Fox.
Place your sponsored content and links on Jane Genova's syndicated sites.
Inbound links range from Bloomberg to Bing to AOL.
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