Then we were pushed out of our law firm. Or the job we held for 15 years.
We have a hunch we could market ourselves in retail loss prevention. After all, the process of apprehending alleged shoplifters and sticky-fingered employees is a dark hole of lawsuits.
The tough nut to crack is to be able to allow that former lawyer identity to recede into the past. After all, that big box wants to reduce shrinkage in real time. We are selling our ability to do that, not practice law per se.
Until we let that former identity go, it will spill into our job-search materials. Our first introduction to those who can hire us is the cover letter.
How to navigate the identity shift?
The most efficient and effective route is embracing the pragmatic issue that we need income. In the flat legal sector and at our age the odds are against us landing work practicing law. At some emotional level we know that.
That's why we are seriously considering a career change.
Those Baby Boomers in journalism, some niches in healthcare which used to be done by medical doctors and providing spiritual enlightenment are in the same pickle. A former communications client, mow in his mid-60s had been a journalist. That dried up. Then he was book author. That dried up. Then he conducted one-day retreats for how to deal with change. That became glutted. The raw reality is that if we are determined to continue to bring in income we have to shed that old skin.
Once we take that leap into what sells in another labor market, then we are ready to do what it takes to present ourselves on paper as the one to hire.
The useful research for cover letters is to analyze what the requirements are in the help-wanted ads. Those tell much.
Also, as "What Color Is Your Parachute?" recommends, contact those in that industry for informational interviews. Request 10 minutes of their time to explain what gives the edge in loss prevention.
Another tactic is to reconfigure our credentials to make us appropriate to take on an entry-level position such as security guard in loss prevention. After six months in the trenches we will be able to get our heads around what is important in that field. On the basis of that we can cerate just the right cover letter to get in at the next level.
Cover letters provide a snapshot where we are now. That's the only way employers can decide if we can accomplish what they need to get done. This game takes place in real time.
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