Bloomberg spells it out.
On the one hand, we small businesspeople and our clients are optimistic. That's confirmed by Capital One's Small Business Growth Index. But, on the other hand, we are not confident enough to hire. That's the rub.
In terms of revenue, my communications boutique is doing better than it had since before The Great Recession. The reality is that I am overwhelmed with demand for my services. That even entails creating a waiting list for those who approach me for my services.
I can afford to recruit contract creatives. But I don't. I feel like thrice-fried beans. I had been encouraged by all the rosy talk in the media about an improving economy. Then, I got burned. Badly.
The 2017 Edelman Trust Barometer captured that perfectly: We have lost our ability to trust.
It could be we small businesspeople will wind up having heart attacks in our offices rather than taking on the financial risk of hiring. I trust no one: Not media, not government, not those expert consultants. I run my enterprise by my gut. That gut screams financial caution.
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