Today the influential New York Post contends that Donald Trump made Small Town U.S.A. matter again.
In Campaign 2016 he veered off the road most traveled to speak with people in rural areas in the Midwest. They liked what they heard. The rest is history.
But even before that, a growing number of us Baby Boomers have found out that in small towns could shape our work life on our own terms.
After we had finished our education we sought out the big lights, big cities. As if we were playing with Lego blocks we put together careers.
The economy was on an upward trajectory. Even those of us who had grown up in immigrant households became Yuppies. I made it my business to know all the best networking groups, dining areas, wines and vacation destinations.
Then the economy changed.
Our industries changed.
Our ability to keep increasing our income changed.
And, most of all we changed. That included our tolerance for lots of traffic, fearing that our car would be stolen and high taxes. I had been mugged in New Haven, Connecticut.
After a ton of research, I found my Small Town U.S.A. It's Austintown, Ohio, halfway between Pittsburgh and Cleveland.
When driving in, the first person I met was the town's Chevy Dealer, David Bradfield. He goes by the name "ChevyDave."
Bradfield gave me directions on how to get South Raccoon Avenue. Yeah, they call streets that here in Austintown. His employer - Greenwood Chevrolet - is part of the community DNA, especially in sports for youth.
Because the cost of living is low, I don't have to hustle to max revenue from my communications boutique. For little things, like paying someone to walk my dog or move furniture, the cost is also peanuts. After al while, we get it: Enough money is more than enough. One more thing: The intense careerism of the big city just doesn't exit. No one has asked me: What do you do?
My fear, though, is that as more of us working Baby Boomers discover Small Town U.S.A. we will change it. It will become more success-focused, more crowded and more expensive.
Instead of being green with envy, I decided I would do what I could to help Bradfeld and Greenwood Chevrolet keep up that winning streak. That's not big city. I told my network to go see ChevyDave.
In Small Town U.S.A. the heart softens. We can return to the human beings we had been before careerism possessed us.
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