So, although he has only been in the job of chief executive officer at Kraft for two years, he will be retiring, report Annie Gasparro and Joann S. Lublin at The Wall Street Journal.
Like many establishment food companies, Kraft is saddled with powerful brandname products that have declining sales. They include Cheez Whiz. It's highly processed and contain those ingredients medical doctors advise us to steer clear of. General Mills, with its high-carb cereals, is in the same sort of pickle. Consumers are demanding a high-protein breakfast.
Vernon's early retirement is an object lesson for all us Baby Boomers with similar backgrounds. No, we can't default to how we were trained.
I caught on to that in 2013 when I ghostwrote a book for a Millennial entrepreneur. He wanted explosive content, use of profanity, short sentences, and no references to icons such as Shakespeare. It took too long for that to sink in. But, fortunately, it did. The book was accepted for publication by Wiley. Now my executive communications boutique is aligned with Fast Change.
A resolution for 2015 is to be entirely open to shifts. Believe me, we can adjust. I did. That has made me more marketable.