The problem with better economic times is this: Those who had been discouraged from seeking work or a job better than their current one are likely joining you in applying for the same opportunities that you are.
What this means is that you have to do an audit of your cover letter weekly. In this volatile world economy driven by technology everything keeps changing. That everything includes us. Perhaps this week we had the kind of success we should be highlighting in the first paragraph of our cover letter.
Here's an example:
"In four days, I increased the Call To Action response for Company ABC 34%."
If you hadn't analyzed your pattern cover letter at the end of the week, you might not have included that new result.
What we are selling to those who can hire us is our ability to produce outcomes for them. The more concrete and detailed (yes, quantify) our cover letter about results we generated for other employers or clients, the more attention our application will receive.
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