It's downright voodoo. I create a seductive aura around my my blogging when I frame it as "syndicated." In an era weary of awards, describing the three blogs as winner of that recognition or this one makes little impression. Yes, a word or a phrase can change how others perceive whatever. More importantly it can change how we perceive ourselves.
That's why it will make a huge difference when we refer to ourselves as "not young." Drop the "mature." Ditch the term "aging." Never again say, "I am in my 60s or 70s or 80s."
The difference between ourselves and Millennials, as well as Generation Z, is that we are no longer young and they still are. End of that story. There is no need for any explanation. And, of course, there should never be an apology.