In his Easter Sunday message, Pope Francis rolled out the platitudes. Those ranged, as The Wall Street Journal reports, from labeling terrorism as evil to expressing hope that dialogue could be the solution.
Since Francis, who's a member of the Silent Generation, has a job for the rest of his life, he can afford to spout clichés. We Baby Boomers who want to continue working can't. That's why we should analyze Francis' public speaking as a useful kind of negative role model. What he does, we can't.
The currency of the 21st century is that ability to get, keep and grow attention. Unlike Francis, we do not have a built-in audience of about a billion+ devout Roman Catholics. We have to come up with something provocative and helpful if we want to stop becoming invisible. From my Baby Boomer clients, colleagues, and friends what I hear over and over again is: The world no longer sees us.
Both in our professional and personal lives, we struggle to be seen and heard. Those who are succeeding at that have fresh ideas to put out there. At the top of the list is media mogul, Rupert Murdoch. He is ensuring that his baby, Fox, remains relevant during the Era of Donald Trump. Murdoch is 84 years old.
Recall that Francis took on Trump with the usual clichés. Trump pushed back with provocative blunt talk. Francis backed down.