Teach a man to fish and he eats forever.
Today for us Baby Boomers what we need to learn to keep eating is how to keep rebranding ourselves and reframing our professional identity. That's how we differentiate ourselves from all the competition out there.
Yet, with the rules of business in flux, the only way we are going to do that is by experimenting. Trial and error, with the underlay of uncertainty, can be brutal. That's why we want to learn from the other guy's successes and failures.
For the financial information company Motley Fool I analyze the branding upheaval going on at Walgreen. Once our trusty corner drugstore, it's now expanded into healthcare and being a leader in the convenience store industry. Here you can read my deconstruction and pick and choose lessons for your own transformation.
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