Sure, among the aging in the workforce are the high-profile. They range from Fox News head Roger Ailes to actresses Betty White and Meryl Streep.
But, the tough pill for many of the rest of us to swallow is that if we want to be hired as employees or consultants, the odds are better if we learn to cultivate a low profile. The main stage is now dominated by members of Generation X and Millennials. They do not welcome us near the spotlights.
I had recognized that for several years. That's why I overhauled all my marketing materials for my executive communications boutique, including how I play the pitch in-person. That lesson came from pain, of course. I had positioned and packaged myself as the high-profile brand I once had been. I was ignored. C.S. Lewis observed that exerperience is a brutal teacher but we learn, jesus, we learn.
However, last week when I went to pitch for an interesting account creating video scripts and other content at a startup in Connecticut, I had a relapse into high profile. What might have thrown me was that the owner was 27 and the head of video production was probably four years younger. You bet, I was unhinged. Feeling less-than, I acted better-than. Afterwards I did an "autopsy" on that interview. The key finding was that I was too out there with those two men.
Sure, we can be high profile in how we support our business or job search. We can deliver speeches at meetings. Publish articles. Do a whole book. Operate blogs on niche topics. Tweet. Create YouTube videos. Join professional organizations and volunteer to do service work. Actually behind our in-person low profile should be material creating a high profile.
Still need to feel very important? Adopt a dog. That's what I did several months ago. Lee K. makes me feel like I used do in my professional life - and as I still do when I create a marketing communications campaign for clients which gets them noticed.