"Elderly Japanese outspend younger ones, says a study by the Boston Consulting Group. They now account for two-fifths of personal consumption." - "Chasing the grey yen," in The Economist, April 11, 2015. Here is the article.
In capitalism, since everything comes down to revenue, aging might lose its stigma when marketers spot the potential gold mine we constitute. In Japan, they are already chasing the gold. That includes customizing undies to flatter our bodies.
Through consumption we will forge our way to creating a level playing field for all generations. No, we don't need it tilted toward us. We just have to be allowed to present on it, with dignity and respect.