Uncertainty is the meme of our volatile times.
A sign of those times is this: In 2002, American Buddhist nun, Pema Chodron, published the book "Comfortable With Uncertainty." Today, it remains 5,830 on Amazon.com. A mantra in the zen school of mindfulness is - "Clear Thinking, Don't Know."
So, if you position and package yourself as knowing everything, you are labeled as "old." Only someone from another century - think the 20th - would assume he or she knows anything. Forget everything.
That's exactly why in my operating my marketing and advocacy communications boutique I have to listen closely to what the clients seem to be indicating that they want and need. I cannot assume I can apply a formula that has proved to be effective. That has been especially true in content marketing.
How not to be labeled as "old?" Here are five tips:
Don't reference how it used to be done
Frame recommendations as just that: Recommendations.
Embrace mistakes as learning experiences.
Do autopsies of what didn't pan out. Then do fast course correction.
In doing communications projects for lean startups, I anticipate that the game will keep changing. That's why I always clarify what I plan to do with the leadership before I start. Nothing is set.