From high school on, we would wanted to be considered educated, at least about Western Civilization, studied "Hamlet." We attended traditional and new interpretations of myriad Shakespeare's tragedies, comedies, and histories. In scholarly work, those investigating Shakespeare, like the late Anne Barton, were at the top of the humanities food chain. Here is her obituary in the LA TIMES.
Now, as even the existence of liberal arts colleges is being called into question, Shakespeare is becoming a declining industry. Cultural commentators get more attention with allusions to television programs like "Breaking Bad" and films like "Gravity" than Shakespeare's plays.
As I was ghostwriting a book for a Millennial entrepreneur who sold his startup for about $60 million, I became part of that new cool scene. Their attitude toward the humanities is that they did take one of "those courses" in college. They had never been to a Shakespeare play nor did they have any intention of doing that. Their world view was being formed by entrepreneurship. That game was how they were learning about life. Shakespeare's memes were irrelevant.