Face it. Most of us Baby Boomers will be searching for work for decades.
Some of us tried retirement and found out that made us invisible. So we jumped back into the workforce. But, jobs and assignments no longer last long. So, we're involved in the non-stop process of hunting for work.
Others of us had an itch to start a business. That exceeded beyond our wildest dream. But that also means we have to continually chase new business.
And there are some who just can't make it on what we saved for retirement. We need the bucks.
According to the Pareto Rule, 80 percent of our positive outcomes come from 20 percent of our inputs. It's up to us to figure out what those inputs are when we search for work.
For example, the advice columns may hammer networking. But we recognize that our email blasts are bringing in the lion's share of new business for our enterprises. You bet, we don't have to pay much attention to networking. Despite what the supposed experts say.
Or, when we are between good jobs, we have found that what both keeps income flowing in and our confidence up is to apply for and work at those $10 an hour jobs. We were even surprised that the employer for one of those high-paying jobs was impressed that we were such hustlers. So, of course, keep implementing that tactic. Ignore those who tell you those $10 an hour jobs are "beneath you."
What I have discovered is that what is magic in selling is to piggyback on the most recent assignment I am doing. For example, if it's ghostwriting a book on energy, then I seek out target markets to pitch my energy expertise to.
Also, everything keeps changing. What was effective six months ago may bomb now. An example was a deferential attitude when the economy sucked. Now, with the recovery getting traction, employers and clients expect us to be more confident and aggressive in approaching them.