Everything changes. When we were applying to college, the guidance counselor told us to showcase our well-rounded personality through our list of extracurricular activities, highly personal personal essay, and what we asked those writing our recommendations to note about us. That was then.
Now, if we have been sensitive to trends in hiring, who lands the job, contract position, or new client/customer is the one who is "all-business." You bet, hold the personality. Even during a traditional sales call.
That works both ways. The interviewer isn't interested in us as a whole person. And we don't make small talk exploring the employer's interests beyond work. The entire focus is how we together can achieve the organization's goals.
Sure, the economy is recovering a little. But anyone who intends to succeed understands that the volatility is here the new normal. The company doing fine last month could be in trouble this month.
That's why we have to communicate in our resumes, cover letters, and interviews that we are all-business.