It isn't new that answering help-wanted is an inefficient way to find work. Way back in the 1970s, Dick Bolles hammered that in his then-breakthrough job-hunting guide What Color Is Your Parachute?
Bolles hammered the good results which come instead by putting yourself out there in other ways. Among them is contacting organizations and individuals without their posting any help-wanted. Bolles called that "sending out unsolicited resumes." In every annual edition of the book Bolles provides the statistics about how most plum opportunities aren't advertised.
Way back when I followed his advice. I sent a letter to Chevron asking for an "informational interview." The company hadn't advertised the speechwriting/ghostwriting vacancy. After two visits to its headquarters, I was hired. That represented a leap from non-profit to profit. And more than a doubling of my annual compensation.
Today, one effective way of putting ourselves out there is by becoming an influencer. Increasingly, that has evolved into a pull force. Potential clients for my services knock on my door. They want to know more about how I do business, especially pricing. Just as Bolles observed, that way of landing work usually includes the high-quality, high-paying kind.
So, how can you position and package yourself as an influencer?
Let us count the ways.
Being prominent on social media and social networks.
Having a column in establishment media.
Publishing a brisk-selling book.
Registering with a speaker agency to deliver paid speeches.
Developing the unique story.
Becoming the go-to professional in your industry and organization.
Creating a third-party network to sing your praises.
Volunteering in a big way.
Filing a seminal lawsuit.
Developing identity of being pro-Trump or anti-Trump.
Videotaping and putting on YouTube your voluntary week of homelessness in location with weather challenges. (Simultaneously you are giving a voice to the voiceless.)
Often, a welcome side benefit of being an influencer is that we are paid to directly or indirectly promote others' causes, services, products and points of view. If we get the hang of doing that smoothly and cleverly, we might not need to hunt for traditional sources of income such as a job or contract assignment.
Place your sponsored content and links on Jane Genova's syndicated sites.
Inbound links range from Bloomberg to Bing to AOL.
High rankings on Google.
Complimentary Consultation email@example.com.