So, the professionals working there have, in a sense, free access. If they spot a headline in The Wall Street Journal helpful to them in their work, they can just click it on.
We Baby Boomers and members of Generation X in small businesses, solo entrepreneurs and freelancers aren't so fortunate. But we don't have to be left out of the news loop.
The media business is hyper-competitive. If one outlet posts a story, others will be doing that simultaneously or soon after. Those others might not have paywalls.
Therefore, if the WSJ has an article about Staples' shuttering more stores in 2017, we can just key in that phrase on a search engine. What is likely to come up are multiple sites covering that same story, only with different angles.
Sure, this takes a little time. But, after the promotional low subscription rate, the fee for myriad niche news outlets shoots up. There are some of us who have more time than money.
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