One of the oldest ways of making a good living has been society's truth-teller. Sure it was dangerous, as we see with Socrates, Jesus Christ, and Martin Luther King. It probably still is. But the professional payoff keeps becoming professionally bigger.
We perceived Sarah Palin as telling truth in a fresh package: A full-figured mother who was not a Barbie Doll or The Professional Woman. Look where she is now. Her daughter Bristol Palin, who now has her own lobbying firm, tells the truth about sex before marriage.
After playing the GOP game during the 2008 presidential campaign, John McCain is back to his trademark truth-telling.
Economic development expert Richard Florida build a franchise on unmasking the truth about regional and local prosperity.
Yes, there's clear career runway in the truth niche. To find our space, we have to figure out where is the most pressure to maintain falsehoods, conventional wisdom, and scams.