It's almost like one of those Agatha Christie mysteries. We sense there is a secret passageway. All we have to do is find it. That's where the generations are united. Law graduates from the Class of 2012 who face a brutal marketplace are considering selling insurance as a way to enter the legal practice of estate planning. Not a bad idea.
As my own secret passageway into the solid communications field of direct mail, I have been researching and ghostwriting letters for insurance brokers who show prospects how to bullet-proof their estates from taxes. That paid off. I landed assignments in doing direct mail for othe professional services firms.
Once we recognize that the direct path to making a living has been closed down for most of us and accept that all we achieved and studied for in a less volatile time is essentially irrelevant making a buck becomes fun. Rich Cohen knows the importance of timing. He just published the biography of an old-time entrepreneur Samuel Zemurray "The Fish That Ate the Whale." Zemurray, who owned the global banana business, must have enjoyed connecting the dots on why there was a market for fruit others considered beyond its prime.
At age 67, I am back to being the hustler I was when I was peddling Wallace Brown greeting cards at age 11 in the mean streets of Jersey City, New Jersey.