So, it's no surprise that one-time power term "disruptive" is heading toward expired.
For instance, in his discussion of the current terminology used for technology in the legal sector, Roger Ambrogi states that "disruption" is "a tired and overworked word."
However, he concedes companies do still leverage it. Once those companies are called out on that in a blistering post on social media, they will probably give up the ghost.
Meanwhile, more of us are blocking emails which tout in the subject line "disruptive." Obviously the senders are not in front of trends. Therefore, they are not useful to us.
On the other hand, another work-horse term "innovation" is sill okay. In his 2,300-word guidance on cryptocurrency, SEC head Jay Clayton uses that term. It's in the context of how Initial Coin Offerings (ICOs) can provide an alternate to venture capital for funding entrepreneurial projects. Here is a discussion of that in Recode.
However, come on, from the get-go the term "innovation" really communicated little of importance, at least to the business community. In itself, it has no value. The focus of the communication should be on the potential or already-generated revenues and profits.
Sooner than later, an influencer will introduce a fresh substitute for "innovation."
Or, a struggling English department in a rural liberal arts college can conduct a contest for such a replacement. To structure and fund this, that academic institution can partner with a tech company. The college's brandname will become golden.
Given that America is the world headquarters for capitalism, the following terms don't yet have an expiration date:
- Productivity hack
Let's anticipate the creation of a software which can scan documents and flag stale language.
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