Mickey Mouse had a good run.
But now, the ethos of happiness through paying high prices visiting Disney theme parks is collapsing.
Somehow the leadership at Disney decided to open Florida's Disney World, despite all the unknowns about COVID-19. New York Magazine documents that is a bust. Few are showing up. No surprise, polls show only about 19% of those surveyed feel safe going to a theme park during the pandemic.
The critical question for Disney is: Will folks return to the ritual of vacationing at one of its theme parks? Or will they adopt a new consumption pattern - especially one that is more affordable?
Talking about more affordable, media outlets are featuring an emerging trend in vacationing. It's renting time for the family in someone else's pool. One pool owner recently picked up 3000 bucks doing such rentals. Meanwhile, the renters save a bundle not staying in a motel or hotel as part of a vacation.
Probably for years affordability will be the issue. The COVID-19 economic downturn is the third to pummel consumers during the 21st century.
Meanwhile, those of us who are aging are already embracing versions of minimalism. We don't know how long we will live. So, even before we have to some of us have begun to travel the path of radical frugality. One of my boutiques provides career coaching to the unemployed over-50. Every person who has inquired about my services is obsessed with not-spending. Even after they land work, that mindset hangs on.
Observation: B2C will have to come up with fresh ways to shake loose spending again.
Coaching, lecturing, and writing/ghostwriting thought leadership content on human resources and careers.
For individual coaching – sliding scale fees. Complimentary initial consultation. The special area of expertise is the displaced over-50 professional. Please contact Jane Genova janegenova374@gmail.com.
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