At age 87, Larry King - or at least his body ravaged by COVID-19 - had had enough. He died after a week-long battle with the disease - and after recently losing two of his children.
His concrete legacy is "Larry King Live." For decades, on CNN, that dominated media. Anyone who was anybody knew he or she had to appear on that program to stay somebody and have a shot at scaling that personal brand.
But, more importantly, what he left generations was the model for how to have a conversation. That was long before social media made "having a conversation" the model for communication.
When I was based in the New York City public relations scene my client had me interview King's daughter for an internship. That's the closest I had come to The King. It was a heady time when New York City meant establishment media and establishment media meant unquestioned power. Talk show hosts such as King were golden.
Now is a very different time. Anything's and anyone's hold on power has become fragile. A sexual harassment accusation could knock players out of the box. Upstart competition can send a network reeling.
It might be said that King lived in the best of establishment media times.
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