Employers, temp agencies, and prospective customers/clients pick up on "it" immediately.
To them, a canned outreach represents disrespect. It is also a sign of a lack of authentic enthusiasm for the opportunity.
Sure, those searching for work have a pattern in mind for applying. Usually, that's in Word documents or the DropBox as a standard cover letter.
However, it should only be a guide. Also, it should contain the selling approaches which have proved effective. Those will change over time.
So, from the get-go in reading a help wanted or hearing about a job opening hunker down and create a fresh cover letter. It will contain material from other pitches. Essentially, though, it will deliver a me-to-you communication that will reach into the recipient's mind, heart, and pocketbook.
Yes, me-to-you pitches during the search for work do cast spells. The power is that of voodoo. The applicant made an investment of thought, energy, and time. That carries an aura.
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