Over-50

Lookism, Ageism - Help-Wanted Seeks Good-Looking Women in Their 20s and 30s

Question: How did Craigslist allow this help-wanted in its Phoenix, Arizona section? The discrimination involves appearance, age, and gender.

The person who placed the ad is recruiting "good-looking" females in their "20s and 30s" to pass out flyers. That will be done around Arizona State University or any high-traffic area. The compensation is $150 for about six hours work.

Smart global ghostwriting, with SEO and social networking know-how. Emergencies welcome. Complimentary consultation (pressure-free) janegenova374@gmail.com.

 

TARGETED!

Today is a time of mixed moods. 

On the one hand, there are exhales about the $1.2K per person that will help pay for necessities.

On the other hand, the prediction is out that, soon enough, the United States will be the Next Italy in terms of the number of cases and deaths. And, supposed safe havens such as Ohio will be the Next New York. There has been a second death in Lucas County, which includes Toledo, OH. 

So, overall, it's another typically crazy day in The Time of COVID-19.

Some are tired of being scared and some are just getting scared.

But, in general, those on Main Street don't want to talk about it. That's like having a conversation about the possibility of dying in 10 days.

Instead of talk there is compulsive consumption of digital and broadcast news. 

Puzzling why media outlets are still covering who has been infected. 

The first couple of cases, both among celebrities like Tom Hanks and the guy next door (more males land the disease than females), were newsworthy. Now they seem media clutter. 

Prince Charles has COVID-19. So? Story is only interesting if the angle is if Prince William will become king. And, will Prince Harry feel ambivalence about leaving dear old dad?

Obviously, there will be surge in retirements from career paths.

Many of those losing their jobs who were interviewed on television were over-50.

Research predicted the aging have targets on their backs. Researchers also passed along the grim news that if the displaced aging employee is blessed and is hired for another job only one in 10 will earn comparable compensation. 

Most likely professionals knocked out of their career box will have to throw in the towels on all that. If they can't afford to retire the traditional way, that is, not work at all, they will have to change their mindsets about how to earn income. Here, free to click open, is my guide on that Download Outwitting ageism.

Class of 2020 is the Unhinged Gen. 

That applies to bachelor, graduate, and professional degrees.

Most graduates will not have the customary ritual of the commencement ceremony as the bridge to The Next, that is uncertainty. It might surprise some but even law students lament no graduation rite of passage.

There may be few jobs requiring college degrees and beyond those. 

Promised jobs may no longer exist. The place could be shuttered.

The jobs which do exist might not last long. 

And, who doesn't face 20 years of paying off student loans?

The takeaway may well be: Reimagine a way to make a good living without higher education. 

Kroger is our friend. 

There is a posse to disinfect shopping carts before and after use.

Fresh produce is fully stocked. 

Self-check-out kiosks reduce human interaction. 

On the W. Alexis store in Toledo, I dropped beverage bottles outside and they burst open. Talk about unraveling.

Unasked, a clerk observing this escorted me back in to replace them free. The security guard oversaw the process. 

In his novels about the Industrial Age, Charles Dickens hammered this meme: The only way to get through economic despair is with the milk of human kindness. Both dispensing it and consuming it. Kroger dispenses it. 

Salvation rides in on two wheels - or re-learning how to do that. 

A Millennial neighbor in my residential complex is learning how to ride a powerhouse of a motorcycle.

For me, the Ok, boomer, it's getting back the skills and confidence I had in doctoral studies (that bit of higher education also had a lousy ROI and that had been years ago) tooling around Ann Arbor, Michigan on a Honda 90. 

Both of us felt euphoria about being able to get across a big street to the gas station to fill up.

The tough nut to crack remains turning on a dime. 

This formidable challenge distracts from preoccupations such as the future of our investment portfolios and if we will be among the dead.

It's an eye-roller for the thought leaders to pontificate the great good which could come from this global crisis. As Madonna had put it, "Papa Don't Preach." 

Smart global ghostwriting, with SEO and social networking know-how. Emergencies welcome. Complimentary consultation (pressure-free) janegenova374@gmail.com.

Is Your Network Up-to-Date?

Networks are living breathing entities.

Don't nurture them and they wither.

Be on them long enough and the points of power can collapse or simply disappear because of deaths.

The latter has been happening to the former head of one-time public relations powerhouse Hill & Knowlton - Bob Dilenschneider. 

As all players in the positioning-and-packaging industry know, Dilenschneider understood and understands that big things happen through big brandname folks. He made it his business to develop relationships with movers and shakers. Simultaneously, he promoted that he had looped in. 

Among those on his old-line network had been the late Jack Welch. That continued as Welch carved out a new niche after he retired from GE. 

Before that loss, Fox founder Roger Ailes had died in an accident at his Florida home. At one time, he had been a personal client of Dilenschneider.

It was irrelevant that Ailes had been ousted from the media empire he founded. According to reports, Ailes was plotting a comeback. After his non-compete clause expired he, sources indicated, was considering building a conservative media outlet to take on his former employer. What is relevant is The Next. 

Those holes in a network are difficult to replace, at least for older players. Actually, that's a widespread problem. It's well-documented that with aging there is more than a 50% chance of losing a job and only at 10% chance of landing one with comparable compensation. 

After being knocked out of the box, the over-50 struggle in transition. A major obstacle is that many of the people they counted on for their network have retired or died. At the same time, because they are not in a position of professional strength, those from younger generations aren't leaping onto their networks.

The obvious takeaway here is, at all phases of a career, continue to be able to attract new members to your network. That dynamic mirrors the Law of Attraction. Once the pull force is established, good things keep happening.

Smart global ghostwriting, with SEO and social networking know-how. Emergencies welcome. Complimentary consultation (pressure-free) janegenova374@gmail.com.

Pope Francis, 83 - Neither the Media Nor Vatican Using Term "Coronavirus"

When he was a young man, Pope Francis lost part of his lung. 

Now, at age 83, Daily Mail reports, he has cancelled for the third day his official duties. The last time he had been seen in public he was coughing and blowing his nose.

Neither the media nor the Vatican are using the term "coronavirus" related to the Pope's illness. But in its coverage the Daily Mail does indicate that Italy is experiencing many cases of that disease. 

What is known is that for those over-80, the death rate from the coronavirus is 15%. Therefore, the world is eager to bear witness to the Pope's being back to his spiritual duties. Otherwise there will be global angst.

Smart global ghostwriting, with SEO and social networking know-how. Emergencies welcome. Complimentary consultation (pressure-free) janegenova374@gmail.com.

Please, Media/Startups, Leave Us Alone

Creating a fear of Elder Poverty is the latest in marketing.

And the media as well as startups had been busy bees in stirring up that angst for their commercial gain. 

The latest is the article in The Wall Street Journal about tech tools recently invented to predict how long we will live.

From the get-go, those are a joke, at least in the era of COVID-19. After all, older human beings who are infected by the disease are more likely to die of it. Soon enough, the lawyers on Main Street will get it that they should be targeting us to update our wills. 

The reality is that every generation since the founding of America by those oddball Puritans through the arrival of Europeans to the new land and now with long lifespans as standard has managed or will manage to make it through.

Actually, human beings might be wired to be entrepreneurial about survival. If they are really resourceful entrepreneurs they can manage to put together a wonderful lifestyle.

In semiretirement, for instance, there is joy about not having to maximize earnings and having the time to sit by Lake Erie and watch the waves. For that, they don't need to purchase a boat. They can simply experience extreme pleasure on the bench. In the seminal book "Making Toast," Roger Rosenblatt observed how little we need as we age. 

In survival jobs and side hustles, as opposed to those dog-eat-dog ones, it's refreshing to trust co-workers. 

The challenge in making the transition to the no-angst zone is to shut out those whose careers depend on preying on the aging. We represent a growing demographic globally. We are BigBusiness. But the decision to buy or buy in is ours. 

Smart global ghostwriting, with SEO and social networking know-how. Emergencies welcome. Complimentary consultation (pressure-free) janegenova374@gmail.com.

 

The Big Business of Controversy - Jane Genova's Analysis is LinkedIn's Editor's Selection

LinkedIn is the most influential and powerful professional platform - at least which is open to Everyman and Everywoman. It's leveled the playing field in networking. 

I'm thrilled to share with those following my social media that for the second time recently LinkedIn has chosen my analysis of the Sussex Royal issue as the Editor's Selection.

Here is that original content.

I thank those of you who invested the time to read the content and respond. Time is money. You have created a kind of "gold mine" for me. 

Language, Law, and Marketing - Meghan and Harry Contend No One Owns Word "Royal"

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Smart global ghostwriting, with SEO and social networking know-how. Emergencies welcome. Complimentary consultation (pressure-free) janegenova374@gmail.com.

Ok, Boomer & Dressing for Success - Before There Was Telecommuting

Yesterday was a brutal reminder of how it used to be. 

Before it was possible to make a very good living through 100% telecommuting, we had to dress for success. The mandate was very expensive. And, time consuming.

That hasn't gone away either, not for those who still have to go into the office. For example, New York Magazine has an article on what women can wear to work. 

Well, on President's Day, an eager-beaver prospect for my communications services scheduled a video interview via Zoom. 

What that meant was this: I had to pay extreme attention to my blouse (the fabric had to be good), hair style (was it youthful enough?), earrings (not too loud?), and makeup (a friend handled that).

Between the preparation and being "on" for 37 minutes, I was plum exhausted post-interview. That clued me in why my years as an onsite employee (as well as consultant) had taken so much out of me. The work was a piece of cake. It was the maintenance of a presence.

Those determined to make it big usually have to be out there. There's no question about that. But it is possible to scale an enterprise and bypass the in-person presence. I can create my brand totally out of what I put there online. The refresher for my fall/winter look ran less than $500. 

Smart global ghostwriting, with SEO and social networking know-how. Emergencies welcome. Complimentary consultation (pressure-free) janegenova374@gmail.com.

The Dangerous Pull of Nostalgia - Madame Clairevoyant Can Save Use from Oureselves

New York Magazine's Madame Clairevoyant has your back. Here is what she recommends for you for this week. 

For me, she warns against the pull of nostalgia. Among the most brilliant episodes on "Mad Men" is Don Draper's Kodak pitch about the power of that emotion during transitions. 

Brilliantly Madame Clairevoyant sums that up as the myth-making of our minds about when we reconstruct what supposedly happened in the past. Since we are living a whole lot longer there is a whole lot more past to create myths about.

As Madame Clairevoyant knows - she knows everything - my myth about the bonds of college days bit me in the butt. That was spring of 2014. I was in transition. At the mercy of my emotions, I reupped for relationships with former college acquaintances such as Kathleen Huebner. Here is that amazing saga of what I experienced as an ambush.

Given that trauma, one would assume that I would have never again hear the call of the past encouraging me to return. But, there are times when I am still all-ears.

Currently I am in the transition of my business doing quite a bit better. 

That pushed me on the memory lane of the boom economy and when I was at the peak of my earning years. A mischief-making voice whispers that the good-old-days will return. So, sure, spend. Buy that getaway in Geneva on the Lake, Ohio (even though the town might be washed away by Lake Erie and I may live to 110 and need every penny I have). 

Thanks to Madame Clairevoyant and others with paranormal gifts, we humans are saved from ourselves. 

Smart global ghostwriting, with SEO and social networking know-how. Emergencies welcome. Complimentary consultation (pressure-free) janegenova374@gmail.com.

"Boomer Socialism" - That's What Youth Label Benefits We Had Paid Into, Saved For

Social Security

Medicare 

Tax Deduction for Mortgage Interest.

All that youth has labeled "Boomer Socialism," reports BusinessInsider. They are hoping for some of those supposed goodies for themselves by supporting Bernie Sanders for President.

Obviously, the generational silos still exist. There has been little progress in having the generations find common ground.

If there had been, youth would understand that the Ok, boomer has paid into Social Security and for Medicare during years of working. That includes paying taxing.

In addition, it was by careful saving that we could take that leap into home ownership. 

But, youth will hear none of that. Also, they don't want to hear that the Ok, boomer struggles financially, despite the safety nets.

What's being called "Elder Poverty" grows. It's hard to land work to supplement Social Security. And overall, homeownership is a money pit. There are rising property taxes, unexpected repairs, and damage caused by natural disasters not covered by insurance. 

Did the Ok, boomer have it easier than the Millennial and iGener? In many ways, no. There were severe recessions. Losing a job was shameful. The mores mandated marriage, children, living in the suburbs, church, and dressing up. Mental illness wasn't talked about and those with it were judged to have screwed up. Many didn't like their parents. 

On the other hand, college was cheap. Wages kept going up. Employers provided excellent benefits. 

Should there be a downturn, the hostility of youth toward boomer socialism will increase exponentially.

Smart global ghostwriting, with SEO and social networking know-how. Emergencies welcome. Complimentary consultation (pressure-free) janegenova374@gmail.com.

Hey, Late Bloomer - Don't Give Up Before the Miracle

Yes, there really is such an entity as a "late bloomer." 

Researcher David Galeson studied that issue. What he came up with is that there are two kinds of achievers.

One is the young person, like Mozart, who discovered his gift early and had the confidence to leverage it in his work.

The other kind are the aging searchers. They go through much of their lives experimenting. That could be in different fields or just with different approaches. Then they have the ah-ha moment - this is it - and they go with it. An example is Frank Lloyd Wright.

Galeson put his findings in the seminal book "Old Masters, Young Geniuses." 

Any of us, if we keep at it, that is not give up before the miracle, can become a late bloomer.

Examples of those are are all around us.

Take Betty White. A relatively minor player in entertainment, she transformed into a megawatt star. She grabbed the potential in a persona that struts aging.

Clint Eastwood navigated from low-brow films to profound drama such as "The Unforgiven."

At age 60, I made the leap from buttoned-down, in the background business ghostwriter to syndicated blogger and paid influencer. 

A former lawyer I coached in communications put together a successful online business in music instrcution. He was 67. He felt he had to wait until he received the financial safety net of Social Security. Yes, he found his bliss, finally. His father, a big-time lawyer, wouldn't pay for his education unless he went the law route. 

Instead of thinking in terms of "comebacks," aim for a "firstback." It's a professional new path or the old one with a genius fresh approach. 

Smart global ghostwriting, with SEO and social networking know-how. Emergencies welcome. Complimentary consultation (pressure-free) janegenova374@gmail.com.